RSR Research has unveiled the results of its fourth benchmarking study on the digital gifting industry, “Digital Gift Cards: Rewriting the Gifting Rules in the Omni-Channel Age,” which evaluates the gifting experiences of the nation’s top retailers in key verticals such as apparel, beauty, footwear and accessories, and sports and outdoors, as well as restaurant brands.
For this year’s evaluation, RSR focused on differentiating capabilities, rather than the features that have become industry standards, including both mobile and social experiences, to reflect the evolving use of digital gift cards in omni-channel commerce.
