Shoppers at Comet can now buy e-gift cards, personalise them and send them via Facebook, email or mobile phone.
The electronics retailer is the first UK trader to sign up with CashStar, which already works with more than 250 retailers in the US and Canada.
Customers of Comet’s e-gift card programme, billed as the “first full-featured digital gifting experience in the UK,” can create digital gifts personalised with messages, video and photographs. They can be sent to their recipients via email, Facebook or over a mobile device.
