RSR Digital Gifting Benchmark Study (2015)

RSR analysts evaluated the digital gifting programs of 100 top retail and restaurant brands in the comprehensive study “Digital Gift Cards: A Key Indicator of Omni-Channel Alignment.” Download the study to find out which brands are leading the way and where there’s opportunity for improvement. Here is a partial list of digital gifting features offered by all of the top five leaders:

Easy-to-find gift cards, no matter the channel used to engage with consumers

Personalization and choice for the buyer to customize the gift card purchase

Mobile delivery and extensive notification options to both buyer and recipient