CashStar Launches Digital Gifting Program with Belk Department Store

Digital gifting and incentives platform CashStar has teamed up with Belk, a North Carolina-based department store.

The agreement is two-fold. First, CashStar will offer shoppers a personalized digital gift card experience with its CashStar Consumer platform. This platform enables Belk to offer a branded gift card experience for the purchaser and the recipient. Additionally, end clients can tailor their gift by selecting a design and adding a personalized message.

CashStar will also leverage its CashStar Product eGifting to help shoppers digitally send physical gifts. Product eGifting enables Belk shoppers to gift a product from Belk’s ecommerce site without knowing specific details such as the recipient’s preferred size, color and shipping address. Once the recipient receives an email with the gift information, they can personalize the gift or opt to receive an eGift card instead.

Founded in 2007, CashStar serves major brands such as SEPHORA, Starbucks, The Home Depot, Uber, and Walmart. At FinovateFall 2011, the company’s co-founder David Stone debuted a geolocation-based iPhone app that enables consumers to walk into a store and redeem credit card loyalty points in real-time in the form of a mobile gift card. Before it was acquired by Blackhawk Network for $175 million in October, CashStar had raised a total of $44 million.