Groupon’s turnaround efforts got a much-needed shot of caffeine from a Starbucks offer last week, highlighting the significant potential mobile holds to drive seamless digital commerce experiences.
When Groupon offered users a $10 Starbucks electronic gift card for $5 on March 22, the response was so strong – there were more than 100,000 takers – that it crashed the Groupon site. While the daily deals provider has been struggling for a while, offers such as this show the power of the right deal coupled with easy mobile purchase and redemption to drive results for both Groupon and Starbucks.
