The Home Depot’s mobile-first focus has awarded the brand the top spot among retailers offering digital gift cards, proving that consumers require easy ways of sending virtual store credit to friends and family via smartphones, according to a report from CashStar and Retail Systems Research.
“Mobile’s role in digital gifting is constantly evolving and growing as consumers want the ability to engage with their favorite brands across all channels seamlessly,” said Anne Klein, senior director of client success at CashStar, Portland, ME.
