The Home Depot Inc. operates the best e-gift card program among the 99 retailers and restaurant chains analyzed by research and advisory firm Retail Systems Research LLC for a new report that is set to be released tomorrow at Shop.org’s Annual Summit in Chicago. RSR provided the report exclusively to Internet Retailer.
The study, which digital gift card provider CashStar sponsored, analyzed digital gift card purchases made in July and August. It evaluated the programs offered by retailers and restaurants using 21 criteria, including whether consumers can easily find the gift cards on the merchant’s web site and how easy it is for recipients to redeem the cards.
