Research Identifies ‘Brand Mavens’ Transforming Retail
Connecting with “Brand Mavens,” shoppers who are digitally engaged and brand loyal with a strong peer influence and significant purchasing power, is critical to the long-term success of retailers, according to a CashStar/Texas A&M Center for Retail Studies study that polled 1,300 consumers. “It’s clear from our research that Brand Mavens are an important segment with significant […]
Digitally Empowered Brand Mavens Exert Purchasing Power
The future of retail may lie in the power of a shopper group called Brand Mavens: digitally engaged, brand-loyal consumers who are looking for the ability to use one source for completing payments, accessing loyalty points and redeeming coupons and promotional offers. Brand Mavens — the ultimate brand advocates — currently comprise approximately 53% of […]
Office Space in Demand: Downtown Portland’s Class A Space is in Short Supply
When Ben Kaplan became CEO of CashStar in late 2013, it was clear that the growing Portland-based digital gift card company was in need of new space for a workforce now topping 100 people. CashStar had already reached capacity, but its office space had other limitations. It lacked the quality and amenities the company needed […]
Studio Movie Grill Teams Up With CashStar
Studio Movie Grill (SMG), a specialist in in-theater dining exhibition, is teaming up with CashStar, a provider of prepaid commerce solutions, to launch a new digital gift card program. The program will deliver a personalized experience for both the sender and recipient, as well as give SMG the ability to execute targeted marketing campaigns. SMG has […]
Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators
1. What is one marketing topic that is most important to you as an innovator? I’m most passionate about finding new ways for a woman to use her own mobile device as a way to personalize her store shopping experience. 2. Why is this so important? I’ve seen our clients come to rely on mobile […]
The Year of Payments – 2015 – One Quarter In
Q&A with CashStar’s VP of Marketing, Gary Lombardo How different are the first 3 months of 2015 from the first 3 months of 2014? Apple has made a huge impact in the consumer and merchant adoption of mobile payments. Specifically, Apple’s adoption of near field communication (NFC) technology and the subsequent rollout of Apple Pay have […]
Amazon Dash: Omni-Channel Marketing and Omni-Channel Commerce Converge
The news about Amazon’s “Dash” is a bold statement of omni-channel commerce – literally – creating commerce channels out of everyday objects like a magnet you stick on your fridge or washing machine. You could argue that marketing has been omni-channel for many years, but what has been lacking are direct commerce call-to-actions. This is […]
Digital Gifting Customer Experience On the Rise at Sephora
Sephora always wants to differentiate its digital gifting customer experience and, with a big assist from CashStar Commerce, that goal has become a reality. Since it implemented CashStar Commerce, Sephora has experienced eight times faster growth with its digital gifting segment. What’s more, Sephora has seen a 51% redemption rate within the first month of activation, […]
Meet CashStar: A Prepaid Commerce Platform That Drives Digital Gifting
Rewarding customers is a great way to build a loyal audience, especially with retail consumers. With so many competitors in this industry, it’s important to establish a relationship with your customers and be in tune with their wants and needs. CashStar, an innovative digital gifting platform, is the next revolution in customer rewards. Instead of […]