Personalizing E-Gifts
E-gifting is on the rise. Marketing Innovators International, Inc., a full-service agency of employee engagement and incentive programs and technologies, for example, started offering e-gift cards in 2012 for its employee and sales incentive client programs. “E-gift card redemptions for these programs grew 111 percent in 2014 from 2013,” says Cindy Mielke, CPIM, vice president […]
2015 Paybefore Awards: Outstanding White-Label Platform
Best-in-Category: CashStar Digital Gifting Platform CashStar Inc. Cloud-based digital gifting and currency platform enables retailers and restaurants to deliver more profitable and personalized customer experiences. Secret Sauce: Enhancements as of November 2014: Consumer: secure online and Web reloads, personalization through uploaded photos, integration with a retailer’s mobile app. Business: custom configuration, self-service partner registration, granular […]
Sephora’s Digital Gifting Revenue Gets Big Boost
Prepaid commerce solutions platform CashStar has announced that Sephora is seeing an 800 percent increase in the growth rate of its digital gifting revenue after adopting CashStar Commerce. “As we began to rethink our prepaid commerce program and determine how to best market the concept of digital gifting to our clients, it became clear that […]
Sephora’s Digital Gifting Revenue Takes Off with CashStar
Sephora is experiencing a digital gifting revenue growth rate that is eight times faster after its integration with prepaid commerce solution CashStar Commerce, proving that offering the capability on standalone mobile applications can ramp up gift card sales. The makeup retailer has been able to augment its omnichannel efforts as well as its prepaid commerce […]
How Sephora Wins At Omnichannel
Beauty retailer Sephora was recently faced with a challenge: how to best market digital gifting to its consumers. With that challenge came the retailer’s decision to better align its omnichannel strategy, and in turn differentiate itself from other top omnichannel players. The solution? Leveraging the cloud-based CashStar Commerce platform to offer personalized, mobile gift cards that […]
Digital Gifting’s Role in Omni-Channel Retail
Omni-channel: Quite possibly the most overused word in the retail industry the past several years, but with good reason. From a budget and strategic priority perspective, omni-channel remains a top priority for retailers – they know it’s wildly important to the success of their business, especially in such a competitive environment. And as shoppers continue […]
Once Again, Starbucks Shows Google And Apple How To Do Mobile Payment
Apple Pay gets all the headlines when it comes to mobile payment, but another company probably deserves them instead: Starbucks. The giant chain of coffee joints claims up to 90% of the $1.6 billion spent in U.S. stores using a smartphone in 2013, and 2014 probably wasn’t much different despite the introduction of Apple Pay in October. […]
PayPal Expands Digital Gift Card Offerings with CashStar Platform
Digital wallet company PayPal is expanding its digital gift card offerings by teaming up with CashStar, an omnichannel digital gifting solution platform that distributes to a large network of top brands including Best Buy, Dunkin’ Donuts and Sephora. PayPal is integrating the CashStar-powered eGift cards, which can be purchased with a mobile device and sent […]
Paypal Get CashStar’s e-Gift Cards for its Gift Store
PayPal will sell digital gift cards from CashStar through its PayPal Digital Gifts store and the eBay marketplace, the companies announced on Monday (Dec. 22). Under the deal, CashStar’s retailer brands — which include Home Depot, Staples, Office Depot, Best Buy and Starbucks — will get an additional distribution channel for their digital gift cards. […]