Gift Cards Not Just for Gifting
They say the best gift is one that you’d buy for yourself. That sentiment is one of the unexpected factors changing the face of the gift card market today. More consumers are buying gift cards for self-use and changing the face of the market. Gift card providers and merchants alike note a trend in consumers […]
Digging Deeper with CashStar: The Digital Gifting Phenom
Andrew Barnes’ series, “Digging Deeper” is based in Silicon Valley and focuses on startups and key innovators and how they are disrupting digital payments and commerce. CashStar is a successful startup whose vision of branded currencies for retailers is disrupting the $120 billion traditional gift card market. CashStar generated more than $500 million in gross […]
Portland-Based CashStar Generated More Than $500M in Gross Merchant Sales in 2013
CashStar came into plenty of cash of its own last year. The Portland, Maine-based company, which allows top businesses to offer email-personalized gift cards to customers, shared on Thursday its 2013 revenues. The company generated more than $500 million in gross merchant sales with a 92 percent growth year-over-year from 2012 to 2013. CashStar added more […]
CashStar: Digital Gifting Nearly Doubled in 2013
The Portland-based digital gifting company CashStar reported merchants in 2013 sold more than $500 million in digital gift cards using the company’s software, an increase of 92% from 2012. President and CEO Ben Kaplan told Mainebiz the sharp increase is in line with a national growth in digital gift cards, projected at 250% to 300% from 2012 […]
New Tech by the Old Port: Portland, Maine’s CashStar Reports Record Growth
There are quite a few little tech and innovation hubs quietly growing throughout New England that have a distinct advantage over Boston for entrepreneurs seeking a bit more of the outdoor lifestyle and a culturally unique community. A few companies are reaping the benefits of having easier access to the outdoors and are building offices […]
Digital Gifting Evolves
While there’s a lot of buzz surround eGifting, the majority of gift cards given in the B2B space are traditional plastic ones. “Only about 2 percent of incentives are being delivered as virtual gift cards, even though 44 percent say that gift cards act as the best incentive tool in their portfolios,” says Michael Hursta, […]
CashStar Debuts New Digital Gifting Platform
Digital gifting company CashStar recently released CashStar 5, the newest version of its digital gifting platform. The new version is an integrated omnichannel digital and plastic gift card platform that supports a variety of uses, from B2B to B2C. Its capabilities include the following: CashStar Consumer – A B2C gifting solution for merchants featuring personalized, integrated […]
CashStar Launches New Version of Digital Gifting Platform
Digital gifting company CashStar has announced the release of CashStar 5. Delivered as an SaaS solution, the company said its platform delivers ROI for retailers by lifting revenue, engaging consumers, and supporting omnichannel shopping experiences. According to the company, CashStar 5 is an integrated omnichannel digital and plastic gift card platform featuring these components: CashStar […]
Digital Gift Cards: A Catalyst For Mobile Payments
Over the past five years, digital gift cards have grown to become a popular choice for all gifting occasions — from birthdays and holidays to graduations, Valentine’s Day, and those “just because” moments. They are easy for consumers to purchase, personalize, send and redeem. Since they are delivered instantly via email and even text messages, […]