Starbucks Lets You Buy Coffee For a Friend Via Twitter
In the ’70s, a Coke ad envisioned a day in which you could buy the world Coke to promote harmony. Now, Starbucks is letting you do something similar, with the help of Twitter. The coffee giant is launching a beta program called Tweet-a-Coffee that lets you buy a $5 gift card for a friend through the social network. […]
Starbucks Launches @Tweetacoffee: Send Coffee Through Twitter Now
Treating a friend to a 380-calorie grande pumpkin spice latte can now be done in less than 140 characters. Yes, you can now send a Starbucks coffee via a tweet. Today Starbucks launched a new @Tweetacoffee program, and it works just as you might assume. Head over to https://www.starbucks.com/tweet-a-coffee, log in with your Starbucks account (or create a […]
CashStar Promotes Ben Kaplan to CEO
Portland, Maine-based CashStar has named Ben Kaplan president and CEO of the digital gifting company. Just over a month ago, Kaplan was hired by CashStar to fill the office of COO and serve on the CashStar’s board of directors, a position he will sustain as CEO. CashStar is an eGifting program for web and mobile that is used by brands such […]
Home Depot Wins the Digital Gifting Challenge
If, as I recounted last week, Halloween is the perfect 21st century holiday, gift cards represent the perfect 21st century gift. In an age when gift givers are time-starved and gift recipients continually hone their personal preferences from a variety of digital channels, what better gift than “the gift of choice”? A gift card allows the recipient […]
QSR Segment Behind in Digital Gifting
A new report from RSR titled “Digital Gift Cards: The Good, The Bad, And The Ugly,” highlights which retail brands are driving the digital gifting trend. The research, sponsored by CashStar, also points out the benefits to having such an option for consumers, as well as what some companies are doing wrong in their approach […]
Home Depot Offers the Best Online Gift Card Program, Study Says
The Home Depot Inc. operates the best e-gift card program among the 99 retailers and restaurant chains analyzed by research and advisory firm Retail Systems Research LLC for a new report that is set to be released tomorrow at Shop.org’s Annual Summit in Chicago. RSR provided the report exclusively to Internet Retailer. The study, which digital gift card provider […]
Three Groups Who Are Finally Adopting Digital Wallet Technology
The U.S. digital wallet market is worth almost $4 trillion, according to Javelin Strategy & Research, but financial consumers — with some exceptions — aren’t exactly sure how to take part. In Javelin’s report, Mobile Wallet Game Changers, analysts say the industry is facing “slow adoption” and some “confusion” among consumers on how to get the most bang […]
Maine Businesses Some of Fastest Growing in US
It’s a prestigious list in the business world and Mainers are making their mark. Thirteen Maine companies rank among the nation’s fastest growing private businesses according to Inc. Magazine. There’s a wall of glass awards at digital gift card provider, CashStar, and the accolades keep coming. The business just landed on Inc. Magazine’s list of the fastest […]
CashStar Retailer Roundtable Puts M-Commerce and Digital Gift Cards in Spotlight
While the mobile phone serves as a lens to a personalized store experience, moving forward, wearable technologies like Google Glass will take in-store personalization to the next level, Steve Arthur, head of retail industry for Google, told attendees at the Retailer Roundtable event, sponsored by digital gifting platform provider CashStar. Arthur cautioned that retailers must […]