The U.S. digital wallet market is worth almost $4 trillion, according to Javelin Strategy & Research, but financial consumers — with some exceptions — aren’t exactly sure how to take part.
In Javelin’s report, Mobile Wallet Game Changers, analysts say the industry is facing “slow adoption” and some “confusion” among consumers on how to get the most bang from their buck on digital wallets — or even how to get started.
In fact, according to the Yankee Group, about 70% of U.S. consumers are intrigued by the idea of mobile wallets, yet only 14% have actually completed a financial transaction using mobile technology.
