eBook: Seven Questions to Consider for Gift Card Promotion Success

With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. However, executing gift card promotions can be complex, so it’s critical for merchants to consider key variables around timing that can have a big impact on a promotion’s success. After all, a carefully planned and well executed gift card promotion can have long-lasting positive impact. This eBook reveals seven critical, time-based factors—beyond just when to run your promotion—that every brand should consider when planning a campaign, including: