Accelerate Your B2B Gift Card Business
If you’re like most gift card program owners, you know that there is more you could be doing with B2B. With $26B up for grabs annually, there is great opportunity available to brands that actively engage and participate in this market. Industry veteran Tom Boucher covers the key things that you need to know and do to grow your B2B business. Some of the B2B challenges highlighted in this on-demand webinar in B2B include:
Market complexity/gaps in experience and expertise
Regulatory/compliance requirements
Gaining organizational support to pursue/expand
Presenters:
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Nate Smith
Head of Marketing, CashStar
Tom Boucher
Vice President Velocity B2B Services
