Capitalizing on the Power of Gift Cards as Marketing Incentives
This on-demand webinar features research on consumer preferences for different types of marketing incentives and real-world examples of how merchants are using gift cards as marketing incentives. Some key consumer preferences include:
Consumers prefer gift/promo cards nearly 2:1 over coupons and other marketing incentives
58% of consumers prefer gift/promo cards while only 25% of retailers use them
66% of consumers feel good about stores that send them gift cards compared 42% for coupons
Presenters:
Nate Smith
Head of Marketing, CashStar
Terry Sutton
Head of Client Success, CashStar