Developing a Mobile Payments Strategy: Prepaid Considerations for Merchants
Mercator Advisory Group looks at the evolving mobile shopping and payment landscape, including mobile payments, open and closed loop mobile wallets, branded currency, and personalized customer experiences made possible through connected customer and wallet data. Retailers will want to download this report for insights to drive the advancement of their mobile payments strategies. Additional elements that may influence mobile plans are:
Technological Innovation
Merchants will need to consider whether to hire a development team or work with an outside partner
Risk
Any products deployed on a mobile device need to have tools that will alert the merchant and minimize the risk of fraudulent transactions.
Customer Service
Retailers need to evaluate their ability to provide customer service around technical and functional issues.
