Gift Cards Through the Eyes of Consumers
Do you know everything you’d like to know about your online gift card purchasers? CashStar worked with Libran Research & Consulting to learn more about what consumers want in a gift card purchase experience and why. Jane Mount, President of Libran Research & Consulting, led a revealing discussion that explored insights gleaned from our latest research conducted with consumers who have purchased gift cards through the CashStar platform. View the on-demand webinar to learn:
Who purchases gift cards online?
How satisfied are buyers with their purchase experience?
Which personalization options are important?
Presenters:
Jane Mount
President, Libran Research & Consulting
Gerry Gilbert
Head of Product, Merchant Solutions
