Holiday Promotions Through a Prepaid Commerce Lens
If you missed CashStar’s presentation at the 2016 NRF Big Show, we have good news! You can still learn about 2015 holiday promotion results and trends, why gift-card based campaigns are powerful alternatives to coupons/discounts, and takeaways for 2016 by viewing this video that synchronizes the presentation slides with an audio recording of the session. Some of the key takeaways include:
Plan to start early, be nimble and surprise and delight
Interactions and experiences matter, it’s not all about the discount
Gift-card based promos are a secret weapon, especially during gifting periods
Presenter:
Anne Klein
Senior Director, Client Success, CashStar
