With 80% of shoppers planning to purchase at least one gift card in the holiday season, in-store gift cards offer a convenient gifting option for consumers. Merchants that recognize the opportunity to bring continuity to their in-store merchandising efforts are well positioned for program success.
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Featured Webinar
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Webinar: Gift Card Merchandising: Maximizing Your Q4 and Planning for 2019
Webinars
Webinar: Gift Card Merchandising: Maximizing Your Q4 and Planning for 2019
With 80% of shoppers planning to purchase at least one gift card in the holiday season, in-store gift cards offer a convenient gifting option for consumers. Merchants that recognize the opportunity to bring continuity to their in-store merchandising efforts are well positioned for program success.
WATCH NOW>
Reports
Promotions and the Power of Gift Cards
With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. However, executing gift card promotions can be complex, so it’s critical for merchants to consider key variables around timing that can have a big impact on a promotion’s success.
Reports
eBook: Seven Questions to Consider for Gift Card Promotion Success
With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. However, executing gift card promotions can be complex, so it’s critical for merchants to consider key variables around timing that can have a big impact on a promotion’s success.
Reports
Merchants Guide to Successful B2B Gift Card Programs
Successful B2B gift card programs depend on excellent buyer experiences and relationships. Finding the tools you need to execute effectively at scale are table stakes. Unfortunately, market complexity paired with a lack of investment in effective ways to get gift cards into the hands of people that may or may not already be customers continues to challenge merchants.
Infographics
Gift Card Marketing & Promotions: Insights & Opportunities for Merchants
This Gift Card Marketing & Promotions infographic highlights how to leverage marketing and promotions to drive sales and influence consumer behavior.
Infographics
The State of Consumer Gift Card Preferences in 2018
The 2018 Consumer Gift Card Preferences infographic outlines the latest gift card trends and how you can apply them to your gift card strategies.
Infographics
2017 Merchant Gift Card eCommerce Evaluation
This infographic, based on the 2017 Merchant Gift Card eCommerce Evaluation from NAPCO Research, takes a close look at some of the key findings related to restaurant gift card ecommerce.
Webinars
Holiday Promotions: 7 Reasons Why Timing is Everything
Today’s consumers expect promotions and deals and are motivated heavily by offers to make purchases. They also show strong preference for gift cards over other marketing incentives, which is something all merchants can leverage to make...
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