Portland-based CashStar is in a fast-growing segment of the gift card industry that stands to benefit from the way tech giants Apple and Google are changing how people pay for things.
Apple debuted Apple Pay aboard its iPhone 6 earlier this year in a deal with major credit card companies that has encouraged retailers to pay attention to and invest in technology to accept mobile payments.
The upside for CashStar is that its business is based on digital gift cards, which can merge with a retailer’s loyalty programs, promotions or other programs if the technology is in place.
