Yesterday, Apple finally released the much anticipated software update known as iTunes 11, but it also quietly launched an iTunes promotion designed to benefit the global fight against AIDS.
Apple has teamed up with Starbucks to offer a charity gift card called the (RED) eGift basket.
The special iTunes offer was launched in conjunction with Project (RED), a campaign created in 2006 by rock star Bono of the band U2 and politician Bobby Shriver to harness the influence of celebrities and major consumer brands to raise funds for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Starting this week, iTunes customers can purchase a special combination Starbucks/Apple gift card for $30, with $15 of that card applied toward iTunes purchases and $15 toward Starbucks in-store and online items. When customers purchase the combination (RED) eGift basket, the two companies will automatically donate 5 percent of the combined amount to the Global Fund.
