Sephora, Starbucks offer best digital gift card experiences: report
Originally published by Alex Samuely, Mobile Commerce Daily. Sephora and Starbucks’ exemplary mobile gifting experiences are results of the retailers’ mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research. Retail Systems Research’s sixth annual Digital Gift Cards In 2016: Where […]
The retailer with the best digital gift card program is…
Originally published by Marianne Wilson, Chain Store Age. Beauty giant Sephora scores the highest when it comes to online gifting. That’s according to RSR Research’s sixth annual digital gifting benchmarking report. Sephora came out on top, scoring 55 points out of a possible 66 points, followed by Starbucks (50.5) and The Home Depot (46.5). Rounding […]
RSR Ranks Top Digital Gift Cards
Originally published by Alex Palmer, Incentive Magazine. Sephora, Starbucks, and Home Depot offer the best digital gift card experiences, according to a recent report from research firm Retail Systems Research (RSR). That was the result of the organization’s annual ranking of consumers’ experience with digital gift cards – which strongly influences redemption in incentive programs. […]
RSR reveals digital gift card winners
Retail Systems Research has published the report, “Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations.” “Consumers are increasingly engaging with retailers through digital channels first, creating a demand for the retailer to be where the customer is,” RSR Managing Partner Nikki Baird said in a press release. “Retailers need the capabilities to […]
What Consumers Really Think About Their Online Gift Card Purchase Experiences
By Gerry Gilbert, vice president, product, CashStar – published by Loyalty360 Most Consumers Are Looking For Personalization When They Purchase An Online Gift Card When designing software, companies focus on what their clients and prospects want and need most—and rightfully so. If you aren’t designing useful features, why would anyone buy your product? For us, […]
Who are Online Gift Card Purchasers & What Do They Really Think about Their Purchase Experiences?
By Gerry Gilbert, vice president, product, CashStar With the gift card market growing, merchants want to know who their gift card purchasers are. It hardly comes as a surprise that gift cards are an increasingly important offering for merchants of all sizes. According to the CEB TowerGroup 2015 Gift Cards Report, overall gift card sales […]
More Points of Entry Raise the Level of Customer Experience Buying Digital, Plastic Gift Cards
A new survey from CashStar explored consumer attitudes about the customer experience angle of purchasing plastic and digital gift cards in a report titled, “Gift Cards Through the Eyes of the Consumer.” Partnering with Libran Research and Consulting, CashStar polled more than 800 online shoppers of places like Sephora, Best Buy, Starbucks, The Home Depot, […]
Personalization Key in Gift Cards
By Alex Palmer, Incentive Magazine Gift card recipients are looking for personalization and plastic, a new report finds. Gift card recipients are looking for personalization and plastic, a new report finds. “Gift Cards Through the Eyes of Consumers,” a new study from gift card payment solutions company CashStar, found that more than three-quarters of respondents […]
Gift Cards: More Are Buying Them, and Happy About It
Originally published by Steven Anderson, Payment Week. A new study from CashStar and Libran Research & Consulting shows customers are satisfied with the online gift card purchase process. For some, it’s the ultimate expression of gifting utility. For others, it’s the last word in lazy gift. It’s the gift card, one step away from forking […]