Looking At Online Gift Cards ‘Through The Eyes Of The Consumer’
More and more consumers are purchasing gift cards online, and the vast majority of them are very satisfied with the transactions. A new study from two industry leaders, CashStar, a provider of prepaid commerce solutions, and Libran Research & Consulting, entitled “Gift Cards Through the Eyes of Consumers,” found a 91 percent satisfaction rate among […]
The Retail Gift Card Association Announces 18 New Members
The Retail Gift Card Association experiences significant growth in membership thanks to recent expansion welcoming non-retailer stakeholders in the gift card industry WASHINGTON D.C., July 18, 2016 – The Retail Gift Card Association (RGCA) Board of Directors today announced its newest membership additions, including 18 companies comprised of legacy-brand retailers and other marquee gift card […]
Maine Startup and Create Week 2016 underway in Portland
By J. Craig Anderson, Portland Press Herald Hundreds of entrepreneurs converge on the city to network and learn new skills. The weeklong event, now in its third year, attracted about 4,000 attendees in 2015, founder Jess Knox said. Each day is broken up into a series of lectures, demonstrations and workshops designed to help entrepreneurs […]
9 Last-Minute Father’s Day Gifts
Originally published by Courtney Jespersen, NerdWallet If you’re struggling for gift ideas for your dad this Father’s Day, check out this list of last-minute, easily-attainable presents. Consumers are expected to spend $14.3 billion on Father’s Day 2016, according to the National Retail Federation. That’s the highest reported figure in the dad-themed survey’s 13-year history. But […]
Reports: Father’s Day spending up, email may increase conversions
By Kristina Knight Look for more kids (and moms) to spend more this Father’s Day. That’s the word from new NRF data which predicts the total Father’s Day spend will surpass $14b in 2016. Despite the increase in spending, many buyers still say Dad is the hardest person with 55% sending a gift card so […]
Stress Experiences Over Things For Father’s Day 2016
The Hardest To Shop For? Nah, Get Him A Gift Card In a survey of more than 1,000 U.S. consumers, CashStar found that dads topped the list as the hardest family member for whom to shop. The survey found that more than half (55%) reported having given a gift card as a Father’s Day gift. […]
CashStar Turns Incentives Into Social Engagement
CashStar uses social media to connect with consumers. Retailers who haven’t embraced social media yet on at least some level are behind the curve, and CashStar is looking to make it a little easier to incorporate social media into operations by connecting it to loyalty programs and incentives. It’s all part of a new program […]
CashStar intros social engagement tool for merchants
CashStar has created Social Engagement, a marketing tool that allows merchants to use gift cards and other digital incentives to “reward loyalty, surprise and delight consumers, run flash promotions, and resolve service issues securely via social channels,” according to a press release. “CashStar Social Engagement addresses an important gap in social marketing and customer care,” […]
Drive More Sales to Your Business: CashStar’s All-in-One Gift Card Program Does All the Work for You
Originally published by Lindsey Carman, DealCrunch Gift cards — usually a rectangle-sized, plastic form of currency for brands — were one of the first gifting alternatives for people who forgot about a birthday and quickly needed to buy a present on the go. Plucking one off the shelf took just a few minutes and gave […]