Papa John’s Gift Cards Now Available Via Mobile-Optimized Website
Papa John’s today launched a systemwide mobile-optimized web site, powered by CashStar, that allows customers to design and purchase customized gift cards and select a specific delivery date. According to a press release, the new digital gift card ordering experience is the first in the pizza space and adds more convenience for customers. “This is […]
Case Study: Caribou Coffee Amps Up Holiday Sales With Mobile Gift Cards
Merchant: Caribou CoffeeLocation: WorldwideSize: Almost 500 locationsVendor: CashStarBottom Line: Mobile gift cards are helping Caribou Coffee deliver on its goal of providing customization and convenience to customers during the holiday shopping season. In an effort to enhance Caribou Coffee’s mobile marketing capabilities, and spur a boost in gift card sales during the important holiday shopping season, vice president of marketing […]
CashStar Makes E-Gifting More Personalized, Works With Facebook
Earlier this week, digital gift card provider CashStar debuted Tactile Unwrapping, a new interactive module that is part of the company’s digital gifting platform. This new module can be configured so that gift card purchasers or givers can select wrapping paper, add a handwritten message, and virtually “wrap” a digital gift card that is delivered through CashStar. […]
Kona Grill Personalizes Gift Cards Via Mobile
American grill and sushi bar Kona Grill has revamped its gift card platform with a mobile component as holiday sales begin to ramp up. To promote the new gift cards, Kona is giving buyers a $20 bonus for every $100 they spend on gift cards. Kona partnered with digital gifting company CashStar to power the […]
A Word With the Boss: CashStar CEO Wraps Gifting Challenges With Fun
Ben Kaplan is about to experience his first Black Friday as president and CEO of Portland-based digital gifting firm CashStar Inc. Kaplan joined the company in August as chief operating officer and took over as chief executive in October. The holiday shopping season is crucial for CashStar, whose clients include retailers such as Starbucks, Dunkin’ […]
Caribou Coffee Supercharges Loyalty Strategy with Mobile Gift Cards
Coffeehouse chain Caribou Coffee is one of a still small but growing number of merchants to recognize the power of mobile to reinvigorate their gift card strategy by making them easier to purchase, send and redeem. Following in the footsteps of Starbucks, Dunkin’ Donuts and others, Caribou Coffee has launched a new egift card program […]
Gift Cards 2013: Reload, Please
This is an excerpt from the full article. As brick-and-mortar retailers upgrade their technology, the usage of e-cards will rise, says Ben Kaplan, chief executive officer of CashStar, a developer of digital gifting platforms for such retailers as Starbucks, Best Buy and Dunkin’ Donuts. “The digital gifting experience is at its best when the point-of-sale […]
3 Tips for Developing a Branded Currency Strategy
By: Ben Kaplan Gift cards are a tried-and-true strategy for influencing purchase decisions and, as such, have proven to be a lucrative revenue stream for small and big-box retailers alike. Today, gift cards take many forms and represent more than $110 billion in sales. Tomorrow, however, holds something much bigger for retailers with gifting programs. There’s […]
Starbucks, Twitter Launch Gifting Platform Via Tweets
A tweet can be used to share links, media, and status updates. But could it soon be used to share Starbucks coffee? That’s the promise of a new partnership launched today, Monday, by Twitter andStarbucks, which enables gift certificates to be exchanged via tweets. Called the tweet-a-coffee program, the service allows for spur-of-the-moment acts of […]