Shoppers Start Adding Digital Gift Cards to Apple’s Passbook Wallet
While the hype over mobile wallets continues unabated, some retailers are demonstrating that mobile wallets can indeed be put to good use. 60 retail clients of CashStar, a provider of digital gift cards that retailers brand, have enabled their cards, through CashStar integration, to be saved in Passbook, the mobile wallet available on Apple Inc. iPhone […]
CashStar: Why Starbucks Sets the Tone for Mobile Commerce
As mobile wallets multiply, one product keeps coming up as the example for others to follow: Starbucks’ mobile card app. Gene Cornfield, chief marketing officer for digital gift card provider CashStar Inc., recently sat down with PaymentsSource to discuss how Starbucks, Apple and other companies are setting the tone for the next developments in mobile […]
Gift Card Innovations: Pushing the Envelope of Gifting
Gift cards, both closed and open loop, represent the biggest segment in the prepaid card industry because of their versatility as a gifting and payment solution. Plastic cards, digital, and mobile formats are special catalysts for proliferating brand names and building loyalty. Mobile devices, including the smartphone and tablet, have made it easier than ever […]
Groupon’s Starbucks Offer Showcases Potential in Frictionless Mobile Commerce Powered By CashStar
Groupon’s turnaround efforts got a much-needed shot of caffeine from a Starbucks offer last week, highlighting the significant potential mobile holds to drive seamless digital commerce experiences. When Groupon offered users a $10 Starbucks electronic gift card for $5 on March 22, the response was so strong – there were more than 100,000 takers – […]
Why the Glacial Adoption of the Mobile Wallet?
David Stone, CEO of CashStar, a Portland, ME based gift card company, said that at least one digital wallet already has risen to stardom, and he pointed to the Starbucks card. The technology works, he stressed – Starbucks uses simple barcodes, not fancy Near Field Communication (NFC) or other next-gen tools. And consumers seem to […]
David Stone Speaks with PaymentsJournal at Prepaid Expo 2013
David Stone, Co-Founder and CEO of CashStar, spoke with PaymentsJournal about its new tablet shopping experience the company announced at Prepaid Expo 2013.
CashStar Reports Record Holiday Season
Strong holiday sales for the company’s eGift Cards have made CashStar optimistic about the prospects for mobile gift card and “last-minute gifting” demand in 2013. Why are eGift Cards working for CashStar? In part, it may be because they are working for merchants. According to CashStar: The company enjoyed a 800% increase in mobile eGift […]
Closed Loop Predictions 2013
Gift Cards as Digital Currency Gift card spending is expected to reach $28.8 billion this year. The National Retail Federation reports that 81.1 percent of those in the survey plan to purchase at least one gift card, with an average spending of $156.86 on gift cards, the highest amount in the survey’s 10-year history. The […]