Mobile + Social + Virtual: A New World of Gift Cards
The mobile wallet initiative started by Wal-Mart and other merchants has opened up a bit, announcing its name—Merchant Customer Exchange—and more members including 7-Eleven Inc. and Best Buy Co. Inc. It launched earlier this year without a name. Now the mobile wallet initiative started by Wal-Mart and other merchants has opened up a bit, announcing […]
Mobile + Social + Virtual: A New World of Gift Cards
At the intersection of social networks, mobile wallets, and virtual delivery, there is an enormous fountain of gift card innovation. Welcome to the perfect gift card technology storm: The average consumer has a smartphone in their pocket; a social networking app on that device; and they understand the basic concept of a mobile wallet. Combined, […]
CashStar Survey Reveals a Push Toward E-Gifting
A recent CashStar survey indicates that retailers have not only recognized the importance of offering e-gifts, they have significant plans to expand these offerings this year. The vast majority of respondents said e-gifts are a successful tool in building loyalty with their customers and nearly half plan to improve the mobile shopping experience in time […]
Case Study: Digital Gift Cards Produce Increased Sales for The Home Depot
The Home Depot prides itself in being an innovative company that’s always at the forefront of new technologies. The brand’s use of digital gift cards speaks to that culture of innovation. Digital gift cards started appearing in the marketplace in late 2008. At that time The Home Depot offered only plastic gift cards, available for […]
CashStar Nabs $5 Million From Intel Capital And Others For Digital Gifting Platform
CashStar, a company that makes an online platform for giving digital gift cards, has raised $5 million in new funding. The new round included Intel Capital and existing investors Passport Ventures, FTV Capital, and CashStar co-founder and current Coupons.com CEO Steven Boal. CashStar says the new money will be put toward building out its platform, […]
Growing E-gift Card Market Taking Retail Industry by Storm
As gift card sales continue to grow in importance within the retail industry, consumer research shows that one of the biggest opportunities retailers have to capitalize on the gift card craze is through inserting themselves into the growing market for e-gift cards. In fact, according to one survey conducted earlier this year, an impressive 75 […]
More Than 39 Million Americans to Buy E-Gifts This Year
CashStar, the preferred digital gifting and incentives partner for retailers, today announced the results of its first Father’s Day Gifting survey. The survey examined consumers’ desires for and expectations of eGifts and found that more than 39 million Americans plan to purchase an eGift card for Father’s Day or another holiday this year, which reinforces […]
David Stone Talks International eGifting on the Radio
CEO David Stone highlights the ease and convenience of eGifts, plus CashStar’s mobile capabilities and international presence during a live interview with New York’s WEMP 101.9 FM’s Consumer and Business Reporter, Ginny Kosola.
Gift Cards Evolve, Integrate Value Added Programs
Did mothers get what they wanted for Mother’s Day? A survey from CashStar, conducted by Harris Interactive, found Moms prefer personalized eGifts and gift cards over perfume and jewelry. “The way we think about gifting is changing, and this survey really drives home the growing demand for personalized eGifts,” said David Stone, CEO of CashStar. […]