Originally published by Jim Tierney, Loyalty360.
Paint Nite recently launched its new e-commerce gifting experience on the CashStar Commerce platform, just in time for the holiday gifting season.
Sean McGrail, president and co-founder of Paint Nite — the world’s largest social painting experience provider and community — wanted to heighten the customer experience and make it more personalized through gifting options ahead of the holiday season.
“Previously, we had built an in-house e-gift product that was pretty bare bones and was intended for a single consumer to email the gift code to a friend or family member,” McGrail explained to Loyalty360. “Over time, however, we realized that many consumers wanted more options and we were missing out on sales. For example, many consumers wanted to give a plastic card and not just an email or a printed sheet.” Enter CashStar.
Paint Nite recently launched its new e-commerce gifting experience on the CashStar Commerce platform, just in time for the holiday gifting season.
Paint Nite’s legacy gifting program allows customers to purchase a voucher online, which can then be emailed to the recipient as a PDF to print and redeem. Given that multiple recent studies have shown that consumers, especially digitally savvy millennials, increasingly value experiences over physical goods, Paint Nite sought to upgrade its gifting program with one that would appeal to a digitally engaged audience.
With CashStar Commerce, Paint Nite allows consumers to select a custom digital or plastic gift card. Digital gift cards can be personalized and delivered instantly or stored electronically on smartphones until redemption. For customers looking to gift something tangible, Paint Nite will also sell plastic cards online with the option of expedited shipping. This holiday season, Paint Nite will leverage the CashStar platform to deliver fully branded gift card-based marketing programs to attract, convert, and retain seasonal shoppers.
