With 80% of shoppers planning to purchase at least one gift card in the holiday season, in-store gift cards offer a convenient gifting option for consumers. Merchants that recognize the opportunity to bring continuity to their in-store merchandising efforts are well positioned for program success.
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Webinars
Gift Cards Through the Eyes of Consumers
Watch the webinar that explored insights from our latest research conducted with consumers who have purchased gift cards through the CashStar platform.