With 80% of shoppers planning to purchase at least one gift card in the holiday season, in-store gift cards offer a convenient gifting option for consumers. Merchants that recognize the opportunity to bring continuity to their in-store merchandising efforts are well positioned for program success.
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Featured Webinar
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Webinar: Gift Card Merchandising: Maximizing Your Q4 and Planning for 2019
Webinars
Improving the B2B Gift Card Buyer Experience to Drive Sales
With B2B sales making up 20% of the overall gift card market, it is crucial that merchants adopt modern ecommerce capabilities to improve the B2B gift card buyer experience from phone and fax orders to strategically-marketed...
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Infographics
Restaurant Gift Card eCommerce
This infographic, based on the 2017 Merchant Gift Card eCommerce Evaluation from NAPCO Research, takes a close look at some of the key findings related to restaurant gift card ecommerce.
Webinars
Analyst Access: Evaluating Gift Card eCommerce
In this webinar, Director of Research, NAPCO Media, Nathan Safran shares unpublished data from the...
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Reports
Restaurant Gift Card eCommerce Report
CashStar recently partnered with NAPCO Research to release the 2017 Merchant Gift Card eCommerce Evaluation, which highlighted findings from 100 merchants across 14 different vertical markets. We distilled that information down into a spotlight report that looks at...
Reports
Merchant Gift Card eCommerce Evaluation
In 2017 NAPCO Research undertook its first-ever comprehensive review of the state of merchant gift card ecommerce offerings.
Infosheets
CashStar Consumer
CashStar Consumer is the industry-leading consumer ecommerce online gifting solution that powers gift card purchase experiences for the world's top brands. Merchants choose CashStar over in‑house and other third party soluti...
Events
Shop.org
Shop.org leads the conversation to redesign the retail experience for consumers in a bold new way. With incredible content, deep dive discussions and enhanced networking opportunities, attendees can expect valuable conversations that will put them on the leading edge of business innovation.
Webinars
Accelerate Your B2B Gift Card Business
With $26B up for grabs annually, there is great opportunity available to brands that actively engage and participate in this market. Industry veteran Tom Boucher covers the key things that you need to know and do to grow your B2B business.
Infosheets
Velocity B2B
Velocity B2B is an independent business unit of CashStar, providing merchants with comprehensive B2B gift card program services.