With 80% of shoppers planning to purchase at least one gift card in the holiday season, in-store gift cards offer a convenient gifting option for consumers. Merchants that recognize the opportunity to bring continuity to their in-store merchandising efforts are well positioned for program success.
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Featured Webinar
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Webinar: Gift Card Merchandising: Maximizing Your Q4 and Planning for 2019
Webinars
Capitalizing on the Power of Gift Cards as Marketing Incentives
Now is the time to learn more about how gift cards can be used as marketing incentives to drive ROI for all your organization’s marketing programs!
Webinars
Gifting is Hard. Make it Easier with Product eGifting
Gifting is hard. CashStar’s new Product eGifting solution improves gifting experiences for everyone by allowing consumers to send physical gifts by email.
Events
2018 RGCA Forum
The second annual RGCA Forum will be held October 1-3 in Nashville! This year marks the RGCA's 10 year anniversary, and there will be plenty of celebration in store. More details will be forthcoming.
Reports
Consumer vs. Retailer Promotional Preferences
CashStar partnered with NAPCO Research, the parent company of Total Retail, to identify how in sync retailers are with consumer promotional preferences. This report features findings from the research and recommendations for ways retailers can better align their use of incentives to improve program results.
Infosheets
CashStar Product eGifting
CashStar Product eGifting ensures gift recipients get exactly what they want and enables retailers to grow revenue and reduce costly product returns.
Webinars
NRF Big !deas – 2015 Holiday Promotions Through a Prepaid Commerce Lens
Learn about results and trends of holiday promotions, why gift-card based campaigns are powerful alternatives to discounts, and takeaways for the future.
Case Studies
Rave Reviews For Studio Movie Grill
SMG's gift card program was one dimensional, relying on in-store sales and plastic cards sold online. The inability for customers to purchase and give SMG's gift cards digitally meant that SMG could not capitalize on prime gift card giving opportuni...
Reports
Digital Gifting Benchmark Study (2016)
RSR analysts evaluated the digital gifting programs of 100 top brands in the latest digital gifting benchmark study. Learn how to improve your program!
Reports
Gift Cards Through the Eyes of Consumers
This 2016 consumer research, conducted with consumers who purchased gift cards through the CashStar platform, will provide valuable insights to merchants.